Paramedic Mike
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Walking the Social Media Beat

On Tuesday, October 9th, 2012, the Canadian Red Cross released a survey that they conducted with Ipsos Reid to gauge how we feel about social media and they work that is done by them, social media and being prepared.

The results, while not earth shattering to anyone who has been keeping tabs on disaster response, emergency management and education / awareness, have some very interesting results.

There is no doubt that in an emergency, people will turn to social media to talk about, learn about and share their experiences when disaster or emergencies strike.  That is the new normal when it comes to information, due in part to the immediacy and availability of information in real-time and the research supports this:

“A majority (54%) of Canadians would use social media channels  such as Facebook or Twitter to let their friends and family know that they are safe in the event of an emergency”

Here is one of…

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