You’ve surely heard of Black Friday and maybe even Cyber Monday, days when retailers attract shoppers with deals and discounts ahead of the holidays. But what if we could harness that same kind of enthusiasm for charitable giving? That’s exactly the goal of Giving Tuesday.

The movement started last year in the U.S., and quickly drew the attention of celebrities, charities and ordinary folks online with the #givingtuesday hashtag. It wasn’t just talk though, people donated, got involved in their community and found new ways of giving back.

Now Giving Tuesday is coming to Canada and the Canadian Red Cross is taking part. Mark your calendar because December 3 is about taking action to help people in need, from giving to volunteering.

Stay tuned for more details on how you can show your support on Giving Tuesday.